Training Workshop
Owning Your Message
Someone will define public safety in your city. It should be the people who do the job. This training shows association leaders how strategic, political, and crisis communications make them a trusted voice, before they need it.
Schedule a Session With Your TeamThe Curriculum
Four skills. One job: protect your brand.
The department carries out the mission. The association protects the brand of the mission and the people who carry it out, and tells the public why it matters.
Know What Moves Each Audience
Voters, elected officials, neighborhoods, local business, your members, and reporters each care about something different. Four motivators sit under all of them: pride, safety, profit, and hope.
The Three Pillars of Public Safety Messaging
We deliver excellent service in public safety. We are good stewards of taxpayer resources. We give back to the communities we serve.
Proactive, Reactive, or Inactive
Every association is one of the three, like it or not. Proactive sets the agenda and stays on offense. Choose with purpose.
You Cannot Borrow Trust on Election Day
Give back, build your supporter list, and communicate between elections, so the people you need are ready to act when you ask.
Strategy Is a Process, Not a Press Release
Assess resources, set scope and goals, research audiences, frame the message, pick the channels, then measure and adjust.
A Long Fight, Told in 30 Seconds
Headline, prove, visualize, bottom line. A message that is small, consumable, understandable, and actionable.
Political Action, Not Just Political Communications
Shaping what people think is not the same as getting them to do something. Move decision-makers in order, and give the unsure majority a reason.
Plan for the Bad Day While It Is Still a Good Day
The events every association should plan for, and the four things to build first: a plan, speed, a spokesperson, and standing.
It Is Not a Plan Unless It Is Written Down
Written, shared, and practiced, so the first time you run your critical incident plan is not the real crisis.
The Five-Minute Drill Before Any Interview
Treat the interview as an opportunity, define your objective, anticipate the questions, and speak to your audience, not the reporter.
Bring Owning Your Message to your association.
We deliver it as a conference session or as an on-site workshop for your executive board, built around the issues your association is facing now.
Schedule Your Local Training SessionMore training
One day
PAC 101
Starting a PAC, endorsements, fundraising, compliance, and the year-round program that makes a local political operation win.
See the curriculumTwo days
Public Speaking
Two days of coached, on-your-feet practice at the podium and on camera for association leaders, spokespeople, and candidates.
See the curriculumThree days
Communications Workshop
Three hands-on days for the people who run an association's communications: strategy and brand, content and channels, then press, politics, and crisis.
See the curriculumChart your course to victory.
Schedule a custom strategy session with a Cartographer and get a data-driven read on your race, your terrain, and your path to a win.